ACTUAL SUPERMERCADOS
Actual is a Premium Supermarkets chain. They asked me to restyle their brand, redesign the sub-brands, and define the bases and guidelines for the standardization of their own brand ecosystem. For this, a Brand Guideline was developed to guarantee the correct implementation of the new guidelines -including social media- throughout all the branches in the different production fields.
Actual es una cadena de Supermercados Premium. Me convocaron para hacer un restyling de su marca, rediseñar las submarcas, y definir las bases y lineamientos para la estandarización de su propio ecosistema de marcas. Para esto se desarrolló un Brand Guideline que garantice la correcta implementación de los nuevos lineamientos -incluyendo social media- a lo largo de todas las sucursales en los diferentes campos de producción.
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